5 Ways to Optimize Your Website for Search Engines
Search engine optimization (SEO) is the process of improving how well your site appears in search results. It involves making changes to your content, code, and design so that it will appear higher on search results pages.
Here's how. There are five main steps to optimizing your website for search engines.
They are as follows:
1. Create high quality content.
Create as much content with videos, pictures, and anything you can write about that may help or interest your readers. This content can be prodect reviews if you sell products or you could create case studies showing how your services help your clients. The possiblities are unlimited when it comes to your creativity. One pf my favorite authors Napoleon Hill wrote "Our only limitations are those we set up in our own minds". Write your story, write about what you know and are good and and inspire others that like what you are doing.
2. Make sure your site has a good structure.
An XML sitemap is a file that lists out every URL on your site so that Google knows what pages exist on your site. It also tells Google how to crawl those pages. This helps Google understand what pages should be indexed and gives them a better idea of how to index your site.
3. Add relevant tags and metadata
You can add keywords to meta tags by using HTML code. If you use WordPress, there are plugins available to help you with this process. Otherwise, you can just copy and paste the following into an HTML document:
4. Get links back to your site.
You should link to other websites within your own website. If you have a blog, then you should link to other blogs within your own blog. If you have an ecommerce store, then you should link back to products within your own store.
5. Monitor your rankings
You can monitor your search rankings with many different tools available paid and for free. Here are a few we use with a quick explanation on what the SEO and tracking tools actually do.
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Google Analytics
Connect your insights to results. Analytics is built to work with Google's advertising and publisher products so you can use your analytics insights to reach the right customers. checklist icon. Make your data work for you. Process and share your data quickly with an easy-to-use interface and shareable reports
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Whats My SERP
Connect your insights to results. Analytics is built to work with Google's advertising and publisher products so you can use your analytics insights to reach the right customers. checklist icon. Make your data work for you. Process and share your data quickly with an easy-to-use interface and shareable reports
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Dreamhost SEO Toolkit
Improve your search engine rankings and drive more customers to your website with do-it-yourself tools, insights, and a personalized step-by-step SEO plan. Take it a step further with a VPS Server for lighting fast websites.
