It’s never too late to implement marketing strategies to help your business grow and thrive. Below, Semper Fi Design shares seven of the best tips and tricks senior entrepreneurs can use to market their businesses today.
1. Network and Ask for Referrals
The easiest and most effective way to generate business is through word-of-mouth referrals. If you don’t know where to start, ask people who’ve used your business in the past. Previous customers can be the best advocates for your company. Asking friends and family is always a great idea, too.
2. Create an Appealing Website
The more effort you put into your website, the better chance you have of converting customers. Think of it as a store window — the more information it offers to draw people in, the more likely they are to buy something from your brand.
3. Use Social Media
Social media is another avenue you can use to market your business. People like to follow what others are doing and interact on social media sites such as Facebook, Twitter, Pinterest, and LinkedIn, which can be great avenues to expand your network. You can also use these sites to highlight your knowledge of products by participating in discussions and adding value.
4. Partner With Other Businesses to Cross-Promote
When you partner with another business that serves a similar audience, you can cross-promote in different ways, including displaying ads for each other’s businesses on your websites or using social media. You can also offer products and services from one business at a discount to customers who purchase from your business.
5. Use a Variety of Marketing Methods
Once you’ve been in business a while, it’s likely your income will start to decline. Rather than pulling back on marketing efforts, use a variety of methods to push your sales forward; diversifying your marketing mix can help grow your revenue stream quickly. Instead of relying on one or two tactics, try using social media, email campaigns, local promotions, and SEO to keep revenue from declining.
6. Consider Earning an Online MBA
If you want to take your business to new heights, there are countless resources online to help you along. Earning an online MBA is a viable option that allows you to work full-time (or juggle multiple part-time jobs) to advance your career, with many of the same opportunities offered in traditional on-campus programs. Through an MBA program, you can learn important entrepreneurial skills, including corporate finance, strategic planning, marketing, and research.
7. Find Tools to Help You Market
Use free or low-cost tools to help you market your business. You’ll likely have many documents to keep track of, and the simplest thing to do is to use a PDF merging tool and keep all your important documents in the PDF format, which is commonly used and accessible from any device. Once you create your PDF file, you can arrange the documents in the order you need.
Finding Your Message
Consider what kind of message you’re sending and how you can tailor that message to appeal to your target audience. It doesn’t matter how great a product or service is if no one hears about it — so get out there and market. Check out Semper Fi Design’s portfolio to see how they can help you.
