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Google Ad Grants Setup & Management for Nonprofits | Semper Fi Design
Semper Fi Design Ad Grants
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South Carolina based • Serving nonprofits nationwide $10,000/month ad credit

Google Ad Grants Setup & Management for Nonprofits

Eligible nonprofits can access up to $10,000/month in free Google Search advertising (about $329/day). We help you get approved, build compliant campaigns, install tracking, and optimize monthly for real outcomes: donations, volunteers, registrations, and program inquiries.

Start Free Eligibility Call See Packages
Search ads only Conversion tracking Compliance + CTR health Monthly optimization

What Ad Grants can do for your nonprofit

Drive high-intent traffic from people actively searching for your mission.

Raise awareness

Show up on Google Search when people look for causes like yours.

Increase donations

Send searchers to focused donation and campaign pages built to convert.

Recruit volunteers

Promote volunteer opportunities and capture sign-ups with tracking.

Important: Ad Grants is Search-only. If you want YouTube/Display, that’s a separate paid ads plan.
Why management matters: Many nonprofits don’t fully use the grant because campaigns aren’t structured, tracked, or optimized consistently.

How it works

A simple process with everything handled for you.

1

Confirm eligibility

We check your nonprofit status, website readiness, and program fit before you invest time.

2

Build & track

We structure campaigns by goals, write ads, install GA4/Tag Manager, and set conversions.

3

Optimize monthly

We improve CTR and conversions with search term cleanup, negatives, and ad testing.

Eligibility & requirements

We help you avoid common approval blockers and maintain compliance.

Typical eligibility checklist

  • Registered nonprofit (e.g., 501(c)(3) in the U.S.)
  • High-quality website that clearly reflects your mission
  • Secure site (HTTPS) and functional navigation
  • Clear calls-to-action (donate, volunteer, register, apply)

Ongoing compliance essentials

  • Conversion tracking installed and monitored
  • Maintain healthy CTR and relevance (avoid broad keywords)
  • Regular optimization (negatives, ad copy tests, landing pages)
  • Monthly account attention to prevent limitations

What we manage for you

Everything needed to turn “free ad credit” into measurable mission impact.

Strategy & structure

Campaigns built by intent: donations, volunteers, programs, events, resources.

Keywords & ads

Long-tail keyword themes + ad copy that matches the searcher’s intent.

Tracking & reporting

GA4 + Tag Manager + conversion events + monthly performance reporting.

South Carolina + nationwide: Local roots with nationwide onboarding—Zoom kickoff, shared dashboards, monthly updates.
Landing pages: If your site needs a conversion-focused page, we can build it (optional add-on).

Packages

Ad credit is free. These packages cover setup, tracking, and ongoing optimization.

One-time

Starter Setup

Best for a compliant launch and clean structure.

  • Eligibility + website audit
  • Account setup + configuration
  • 2–4 campaigns built
  • Conversion tracking setup
One-time: $500
Monthly

Growth Management

Best for consistent results and compliance health.

  • Search term cleanup + negatives
  • Ad testing + CTR improvements
  • Conversion optimization
  • Monthly reporting
Monthly: $500/ month
Best value

Full Growth

Setup + landing page support + ongoing management.

  • Conversion landing page (optional)
  • Full tracking + build
  • Ongoing optimization
  • Priority support
From: $1000/ month

Want pricing recommendations? Tell us your target monthly client volume and typical nonprofit size.

Frequently asked questions

Does Google Ad Grants really provide $10,000/month?

Eligible nonprofits receive up to $10,000/month in in-kind Search ad credit (about $329/day). Unused budget doesn’t roll over.

Do we pay Google for ads?

No—the Ad Grants budget covers the ad spend. Your cost is for professional setup, tracking, and ongoing management to drive results and maintain compliance.

Can we run YouTube or Display ads with Ad Grants?

Ad Grants is Search-only. YouTube/Display requires a separate paid Google Ads account.

We already have Ad Grants but it’s not working—can you fix it?

Yes. We can audit structure, clean search terms, rebuild campaigns, add tracking, and optimize for conversions.

Book a Free Eligibility & Strategy Call

We’ll confirm eligibility, review your website, and map a simple plan for donations, volunteers, or program growth using Ad Grants.

© Semper Fi Design South Carolina • Serving Nonprofits Nationwide • Google Ad Grants Management