Google Ad Grants Setup & Management for Nonprofits
Eligible nonprofits can access up to $10,000/month in free Google Search advertising (about $329/day). We help you get approved, build compliant campaigns, install tracking, and optimize monthly for real outcomes: donations, volunteers, registrations, and program inquiries.
What Ad Grants can do for your nonprofit
Drive high-intent traffic from people actively searching for your mission.
Raise awareness
Show up on Google Search when people look for causes like yours.
Increase donations
Send searchers to focused donation and campaign pages built to convert.
Recruit volunteers
Promote volunteer opportunities and capture sign-ups with tracking.
How it works
A simple process with everything handled for you.
Confirm eligibility
We check your nonprofit status, website readiness, and program fit before you invest time.
Build & track
We structure campaigns by goals, write ads, install GA4/Tag Manager, and set conversions.
Optimize monthly
We improve CTR and conversions with search term cleanup, negatives, and ad testing.
Eligibility & requirements
We help you avoid common approval blockers and maintain compliance.
Typical eligibility checklist
- Registered nonprofit (e.g., 501(c)(3) in the U.S.)
- High-quality website that clearly reflects your mission
- Secure site (HTTPS) and functional navigation
- Clear calls-to-action (donate, volunteer, register, apply)
Ongoing compliance essentials
- Conversion tracking installed and monitored
- Maintain healthy CTR and relevance (avoid broad keywords)
- Regular optimization (negatives, ad copy tests, landing pages)
- Monthly account attention to prevent limitations
What we manage for you
Everything needed to turn “free ad credit” into measurable mission impact.
Strategy & structure
Campaigns built by intent: donations, volunteers, programs, events, resources.
Keywords & ads
Long-tail keyword themes + ad copy that matches the searcher’s intent.
Tracking & reporting
GA4 + Tag Manager + conversion events + monthly performance reporting.
Packages
Ad credit is free. These packages cover setup, tracking, and ongoing optimization.
Starter Setup
Best for a compliant launch and clean structure.
- Eligibility + website audit
- Account setup + configuration
- 2–4 campaigns built
- Conversion tracking setup
Growth Management
Best for consistent results and compliance health.
- Search term cleanup + negatives
- Ad testing + CTR improvements
- Conversion optimization
- Monthly reporting
Full Growth
Setup + landing page support + ongoing management.
- Conversion landing page (optional)
- Full tracking + build
- Ongoing optimization
- Priority support
Want pricing recommendations? Tell us your target monthly client volume and typical nonprofit size.
Frequently asked questions
Does Google Ad Grants really provide $10,000/month?
Eligible nonprofits receive up to $10,000/month in in-kind Search ad credit (about $329/day). Unused budget doesn’t roll over.
Do we pay Google for ads?
No—the Ad Grants budget covers the ad spend. Your cost is for professional setup, tracking, and ongoing management to drive results and maintain compliance.
Can we run YouTube or Display ads with Ad Grants?
Ad Grants is Search-only. YouTube/Display requires a separate paid Google Ads account.
We already have Ad Grants but it’s not working—can you fix it?
Yes. We can audit structure, clean search terms, rebuild campaigns, add tracking, and optimize for conversions.
Book a Free Eligibility & Strategy Call
We’ll confirm eligibility, review your website, and map a simple plan for donations, volunteers, or program growth using Ad Grants.